Steffen Baumgart: Who is Hamburg's passionate flat cap-wearing coach?
Footage of Steffen Baumgart screaming at his TV while watching his Cologne team from isolation introduced to him to the wider football world, but the sight of Hamburg's flat cap-wearing coach going berserk during a game is nothing new for viewers of the Bundesliga and Bundesliga 2.
A former policeman, mechanic, striker and now touchline prowler, Baumgart has developed cult status in German football during spells in charge of Paderborn, Cologne and now Hamburg nurturing his own style in terms of both play, coaching passion and dugout fashion.
"I always wanted to be a coach," the 50-year-old told bundesliga.com. "It sounds dumb, but it was never my goal to be a player in the Bundesliga. I just wanted to play football for a long, long time. My goal was always to be a coach."
That being said, he still made over 350 appearances across 14 years in the Bundesliga and Bundesliga 2, scoring the winner on his debut for hometown club Hansa Rostock against Hertha Berlin on the opening day of the 1994/95 season in the second division.
The East German native would score 64 times in spells with Rostock, Wolfsburg, Union Berlin and Energie Cottbus. All that came after working for a year with the riot police and later re-training as a mechanic whilst an amateur footballer before Hansa picked him up.
One of his goals came against Bayern Munich and Oliver Kahn for Cottbus in 2006/07. "I even got his shirt after the game," Baumgart remarked before mentioning a fact that seems to have haunted him - and in fairness most players and coaches in Germany - about facing the record champions: "And it ended like it always does."
Watch: Find out more about Baumgart from the man himself
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That's because Baumgart's header to make it 1-1 in the second half meant nothing as Daniel Van Buyten restored Bayern’s lead 60 seconds later. A familiar theme for Baumgart's teams as a coach, who have generally scored against the Munich club but still been beaten.
It's that attacking mentality of 'yes, we'll concede but we're going to score more than you' that has endeared him to fans. He even says it in the above video of him having to watch a game at home while isolating.
The swashbuckling approach saw him guide Paderborn to back-to-back promotions from the third division all the way to the Bundesliga. Although their top-flight stay only lasted a year, he remained with the club and they remained loyal to him.
It was a whirlwind four years that actually looked like beginning in tears after failing to save Paderborn from relegation to the fourth tier after taking over in April 2017. But they were handed a lifeline due to 1860 Munich being denied a place in the third tier and going straight down to the fourth after relegation from Bundesliga 2. The rest, as they say, was history.
It was during Baumgart's first stint in the Bundesliga that his effervescence on the touchline really came to light. For example, he became the first coach to receive a yellow card in the top flight following the introduction of that rule.
It's behaviour that can be nicely summed up in one line of his that was named Football Quote of the Year 2021 in Germany: "A game's only over when the ref blows his whistle and I stop yelling."
It came about following an altercation with striker Anthony Modeste where Baumgart berated the forward with three minutes of a game to go. Not that there are any hard feelings between the two. In fact, the pair were involved in a now famous incident where Modeste grabbed the coach’s cap and danced with it on to celebrate a goal. Although Baumgart was annoyed, he insists it wasn't to do with having his cap stolen.
"You can grab my cap. That was a good moment, but the moment wasn't over," he once explained. "I wasn't annoyed because… I always find the interpretation others make quite funny. I was more annoyed about the game, that we'd scored a late equaliser. I was annoyed because we'd been behind. It was 2-2 [against Union Berlin] and we had four minutes left. It was actually about us keeping going."
In fact, Baumgart's cap has earned its own legendary status around Cologne and German football in general. During his time at Paderborn, his headwear of choice was a baseball cap. Now the most famous attire on Bundesliga touchlines is his flat cap - so much so that he once swapped it for a Manuel Neuer jersey.
"I've always wanted a Manuel Neuer shirt," explained the Billy Goats boss, who played for Cottbus against Neuer when the goalkeeper was coming through at Schalke. "My daughter has wanted one for a long time as well. And he asked for my cap in return. It all worked out."
Bayern and Germany captain Neuer went on to state that the "legendary" cap will have "pride of place" in his collection.
But why a flat cap?
"I like wearing hats in general. I think it's a lot to do with the fact I don't really like my hair. I don't like putting stuff in my hair," Baumgart explained. "You'll very rarely see me with hair wax or something. I don't have hair that looks like it's been styled, just a bit wild. And I just think caps suit me. I don't care if people like that. And flat caps are a hat that just suit me.
"It's always good when a trademark comes from something you didn’t intend, and just happens naturally. Okay, the flat cap is a thing now - it's a special cap. Like with many things, it just happens. I like baseball caps for some things, the flat cap for others. I often have a baseball cap on for training, and now I wear the flat cap in stadiums. I think it suits me."
His caps and club attire are made distinctive thanks to the number 72, his year of birth, which is printed where the initials that most coaches have would usually be. Both now hold cult status around the club and the city.
Baumgart's matchday outfit is no more than a polo shirt with a gilet and his cap - regardless of whether there are freezing winter temperatures or driving rain. Within months of his summer 2021 arrival, there were billboards around the Cathedral City bearing his face and cap to advertise various products.
His impact on the team, who had only avoided relegation via the play-off in the 2020/21 season under Friedhelm Funkel, was remarkable. In his first year in charge, Baumgart's entertaining side finished seventh in the Bundesliga, and in so doing secured a place in the UEFA Europa Conference League for 2022/23. Little surprise, then, that the charismatic coach was asked to extend his stay at the club.
Unfortunately, things did not go as planned for Baumgart in Cologne and he left the club in the December 2023, with the team second from bottom meanwhile.
Despite the ending, the fans were still grateful for the joy he brought to the city on and off the pitch. This was especially true during his first taste of the city's annual Carnival celebrations, when fancy dress is encouraged.
"If you get involved with Cologne, then you also get involved with Carnival," Baumgart said of his now infamous appearance at training dressed as a pink unicorn.
And to top it off, his coaching staff all paid homage to their boss by dressing up in his now distinctive style. It was an outfit that was reportedly one of the most popular at Carnival festivities in the city that year.
"I think there are worse things than making a fool of yourself from time to time," he said afterwards.
For Baumgart, though, it's all fun and games until the match itself is underway. Then it's 90 minutes of utmost commitment, both from his players and himself.
And as we've seen from that viral video, it doesn't even need to be on the touchline.
Now with Hamburg, Baumgart is once again chasing promotion to the Bundesliga, a challenge that will involve competing against previous employers Cologne again this season.
Charlie Mason
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